It started out as Sugar Smacks. In the 1980s, it was renamed Honey Smacks. In the early-1990s, it had been discovered that the current mascot, Dig 'Em Frog was just calling the cereal "Smacks", so the word, "Honey", was dropped from the name, and the product was then simply called, Smacks. In 2004, the cereal was given back the name, Honey Smacks, which is now its current name. Its known in Mexico as SMAK. In Europe, they have always been known as Smacks.
Various clowns served as the advertising mascot from 1953 to 1956, including Cliffy the Clown. In 1957, a seal, named Smaxey, and dressed in a sailor suit, became mascot. The Hanna-Barbera cartoon horse sheriff, Quick Draw McGraw took over in 1961, followed by The Smackin' Bandit in 1965, a half-mule, half-kangaroo who kissed everyone in sight. He was replaced in 1966 by the Smackin' Brothers, two boys dressed in boxing shorts and boxing gloves. In the early 1970s an Indian Chief appeared briefly, replaced by Dig 'Em Frog in 1972. He continued as spokesfrog as the cereal was rechristened Honey Smacks. |
