And while several automakers say that concern over high gasoline prices is starting to influence prospective purchasers of sport utility vehicles, pickup truck buyers generally want the biggest truck they can afford.
"How can I say it - guys will be guys," said George Pipas, Ford's chief industry sales analyst. "This is a guy thing. It's like N.F.L. football. That's why we advertise so much during N.F.L. games." |
