For $750,000, buyers can get the fully loaded "NBC" version that can, Ayres said, detect and block out fallout from nuclear, biological and chemical weapons by over-pressurizing the cab with filtered, clean air much like an aircraft.
Ayres said he isn't playing on post-Sept. 11 fears by offering the NBC option.
"There's a certain group of people who color outside the box," Ayres said, and if they want to escape a city targeted by terrorists with dirty bombs or biological agents, "this is the truck for them."
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